Directed by Christopher Nolan . Starring Christian Bale, Gary Oldman, Tom Hardy, Ann Hathaway etc.
It has been released on the 20th of July 2012 in the UK
Productions companies -
Warner Bros. Pictures
Legendary Pictures
DC Entertainment - as DC Comics
Syncopy.
A previous film film of this franchise - The Dark Knight, had a strong marketing campaign involving creative examples of Web 2.0 mdeia used.
The Dark Knight Rises has gone even further and used the popularity of social websites, such as tweeter to create a viral marketing campaign.
''The Dark Knight Rises, tweet graffitti, get trailer'' campaign assumes that the fans could get to see trailer for the film earlier than it's actual release, by participating in the Gotham's Police investigation and help them ''find Batman''. Graffitti of Batman have been printed and spread around the globe, all fans have to do is find them and unlock the the trailer's still frames by uploading pictures of the graffitti I mentioned.
The Film's Official Website has ''leaked'' police documnets of the case. The Site is hosting an official arrest warrant, as well as a wanted poster for the Batman.
There are pages of addresses online, where fans could find Batman Graffitti. And read a repot by the film's fictional deputy police commissioner Peter Foley .
Audiences have taken things into their own hands and make the films even more popular by turning screen shots into ''memes'' . Those are incredibly popular amongst young people and have a great social impact .
There are some Youtube users making ''Honest Trailers'' of films, which resembles a film review in terms of how would the audience react to the film. This is convenient for the audience, liberating them from a dry article by a critic.
Also the web is full of fan made trailers of films and key scenes or bad - lip - reading montages .
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